Growth Tracker

Dashboard

Plan, prioritize, and learn from your growth experiments.

Dynamic Keyword Insertion in Ad Headlines— Readout expected 02 Apr 2026

Launched (90d)

5

Last 90 days

Concluded (90d)

2

Last 90 days

Win Rate

50%

Of concluded tests

Avg Days to Decision

16d

Per experiment
Experiment Pipeline

16-week · launched, concluded & running

Cumulative Progress

Total launched vs concluded

Rolling Win Rate

30-day rolling window

What's Live Now

2 running

Dynamic Keyword Insertion in Ad Headlines

Paid SearchDay 22
Readout Soon
Readout: 02 Apr 2026Overdue

Personalized Subject Line with First Name

EmailDay 17
Readout: 07 Apr 2026Overdue

Experiment Status

7

total

Backlog2
Running2
Analysing1
Concluded2

Verdict Breakdown

Win1
Loss1

Avg Win Lift by Channel

Backlog Health

In backlog2
Avg ICE score82
In analysis1

Operations

View all

2

In Progress

1

Blocked

Fix UTM parameter stripping in attribution pipelineInfrastructure
Set up Segment event tracking for checkout funnelApr 5
Define experiment review cadence and meeting templateApr 1

Recent Learnings

Homepage Hero Video AutoplayLoss

Autoplay video hurt signup rates by 3.2% (not statistically significant at p=0.38, but negative direction). LCP degraded by 1.8 seconds on mobile. Bounce rate increased 7% on mobile devices. Consider testing a play-button CTA instead.

Exit Intent Popup with Discount OfferWin

Exit intent with discount significantly lifted conversion rate by 11.3% (p=0.012). Highest impact in mobile users (14.2% lift). Recommend rolling out to all traffic and testing higher discount thresholds. No significant negative impact on brand NPS.