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Title | Status | Channel | Test Type | Primary Metric | MDE% | Daily Users | ICE | Owner | Start | Readout | Verdict | Lift | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Interactive Product Tour for New Signups | backlog | Onboarding | A/B Test | Day-7 retention rate | 20% | 500 | 88 | Priya Patel | — | — | — | — | |
Dynamic Keyword Insertion in Ad Headlines | running | Paid Search | A/B Test | Click-through rate (CTR) | 15% | 8,500 | 82 | Sarah Chen | Mar 10 | Apr 2 | — | — | |
Two-Step Checkout Flow | analysing | Product | A/B Test | Checkout completion rate | 15% | 4,200 | 79 | David Park | Feb 20 | Mar 13 | — | +16.8% | |
AI-Powered Feature Recommendations | backlog | Product | A/B Test | Feature adoption rate (features used / features available) | 25% | 3,200 | 76 | Alex Kim | — | — | — | — | |
Personalized Subject Line with First Name | running | A/B Test | Email open rate | 10% | 12,000 | 71 | Marcus Johnson | Mar 15 | Apr 7 | — | — | ||
Exit Intent Popup with Discount Offer | concluded | Paid Search | A/B Test | Conversion rate | 8% | 6,800 | 65 | James Wilson | Jan 15 | Feb 5 | Win | +11.3% | |
Homepage Hero Video Autoplay | concluded | Seo | A/B Test | Free trial signup rate | 12% | 15,000 | 58 | Emma Rodriguez | Feb 1 | Feb 15 | Loss | -3.2% |